Digital services variety, number, and opportunities are expanding exponentially, and many of them shape consumer preferences and change requirements to retail. The necessary technologies and platforms capable of satisfying almost all business needs in this area are currently represented on the market.
The speed of technological development and changes in consumer behavior is constantly growing. Consequently, the ability of businesses to change rapidly is a key factor in their successful development.
Retailers start to increasingly comprehend that the ongoing changes are inevitable and that the innovations should be introduced systemically.
Nowadays, the one who is not afraid to invest in new technologies becomes a winner.
Digital transformation in the retail industry takes place in three key areas: business models, customer service, and business processes. Business owners, management staff, and specialists realise it is no longer possible to maintain the position in the market in an increasingly competitive environment without using modern technologies.
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source: lvivity
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